Healthcare communications

Supporting the Launch of a New Healthcare Solution

Helping audiences understand a new healthcare solution with clear messaging, thoughtful digital content, and practical launch communications.

The challenge

Launching a new virtual nursing solution required communicating a complex healthcare offering to executive buyers while building credibility in a highly regulated industry.

The approach

Developed research-based articles, executive thought leadership, LinkedIn content and video scripts supporting the launch.

Outcome

Created a library of educational content that strengthened thought leadership and helped position the solution within the healthcare sector.

Article excerpt

A selected excerpt from "Answering America’s Need for Virtual Nurses"

Virtual Nursing: The Tech-Driven Solution

Healthcare groups are now turning to tech-driven solutions, like virtual nursing, to fill critical care gaps. Remote RNs are assisting with everything from hospital admissions to health record updates, taking on administrative tasks that would normally occupy 26% to 41% of a nurse’s shift, thus allowing on-site nurses to focus more on patient care.

According to some pilot programs, it’s already leading to better patient outcomes and higher staff retention. Abington Hospital in Philadelphia saw a 7% drop in patient length of stay and a 2% reduction in re-admission rates after implementing virtual nursing, while Covenant Medical Center in Texas and Fish Memorial in Florida both saw over 70% decreases in nurse turnover after pairing on-site nurses with virtual ones.

Deliver Exceptional Care at Scale with __________

The good news is that virtual nursing doesn’t have to be local. In fact, the Caribbean can be a great outsourcing option due to its proximity, lower staffing costs and larger pool of qualified nursing professionals, trained in U.S. healthcare standards, U.S. privacy laws and regulations.

We can be the virtual nurse solution that allows you to expand care to more individuals across the U.S., ensuring 24/7 coverage and better continuity of care. Designed with hospitals, clinics, and telehealth organizations in mind, we connect you with licensed, Jamaica-based registered nurses, who can help with everything from routine triage and scheduling to virtual follow-ups and chronic care management, with remote patient monitoring that fosters early intervention.

It’s the perfect solution to America’s nursing shortage - care that can be accessed anywhere, anytime, so patients get the support they need, especially as they age.

LinkedIn post